This section will introduce you to the common themes we hear over and over again on the disconnect between Development and Communications at nonprofits all over the country. This section will set expectations and download you on how to move through each module.
You'd be surprised at how differently Development and Comms professionals view the Donor Journey. This exercise can be done alone or with your Development counterpart to identify gaps and re-align on what matters.
One of the most common challenges we see between Dev and Comms professionals is how to present messaging.
On the Dev side the ask is most important.
On the Comms side the story is most important.
This exercise will help you see how you can merge the two to create an emotional, and impactful appeal that drives both brand awareness and donations.
Now that we have identified the pain points, and seen how those pain points present themselves we are going to create a system that works for your organization and can help you work together more efficiently to drive better results and alleviate burnout and frustration.